How much does Whatnot take from a £100 sale?
Fees for a seller who isn't VAT registered, with under £10,000 in sales in the last four weeks, in any category except coins, with no shipping:
| Sale | Whatnot fees with VAT | You keep |
|---|---|---|
| £20 | £2.47 | £17.53 |
| £50 | £5.76 | £44.24 |
| £100 | £11.21 | £88.79 |
| £200 | £22.12 | £177.88 |
| £500 | £54.84 | £445.16 |
| £1,000 | £109.38 | £890.62 |
VAT-registered sellers pay no VAT to Whatnot, so their fees are a sixth lower. Shipping the buyer pays adds 2.42% processing. Higher sales tiers lower the commission; pick yours in the calculator.
How it works
Whatnot charges two fees on each UK sale. The commission is a percentage of the item's sale price only, not the shipping. Its rate depends on the category and on your total sales in the last four-week period: under £10,000 it is 6.67% (4% for coins and money), and it falls in six steps down to between 3.5% and 5.25% at £85,000 or more. Payment processing is 2.42% plus 25p on everything the buyer pays, including shipping. Both rates are before VAT: if you haven't given Whatnot a VAT number, it adds 20% VAT to the commission and the processing fee. In some categories, such as trading cards, coins, comics and jewellery, the commission is 0% on the part of a sale above £1,500. You keep the sale price minus the fees; this calculator assumes the shipping the buyer pays covers the label.
Worked examples
- A £100 trading card with no shipping, under £10,000 in sales, not VAT registered: commission 6.67% × £100 = £6.67, processing 2.42% × £100 = £2.42 plus 25p, VAT 20% × £9.34 = £1.87. Fees £11.21; you keep £88.79.
- The same £100 card from a VAT-registered seller: Whatnot charges no VAT, so the fees are £9.34 and you keep £90.66. You account for VAT on the fees yourself.
- A £2,000 trading card, not VAT registered: commission is 6.67% on the first £1,500 only, £100.05, and processing is 2.42% × £2,000 = £48.40 plus 25p. VAT 20% × £148.70 = £29.74. Fees £178.44; you keep £1,821.56, £40.02 more than without the high-value rule.
Common questions
How much does Whatnot take from a sale in the UK?
For a seller under £10,000 in four-week sales: 6.67% commission on the item price (4% for coins and money) plus 2.42% + 25p processing on what the buyer pays. If you aren't VAT registered, Whatnot adds 20% VAT to both. On a £100 sale with no shipping that is £11.21 in fees, so you keep £88.79.
Does Whatnot charge VAT on its fees?
Yes, unless you're VAT registered. Whatnot adds VAT at the UK standard rate of 20% to its commission and fees for sellers without a VAT number. If you add your VAT number to your Whatnot account, it charges no VAT and you handle the VAT on its fees yourself.
Is the UK commission lower than the US 8%?
Not for most sellers. The UK rates are before VAT: 6.67% plus 20% VAT is 8.0%, the same as the US starting rate. Only VAT-registered sellers pay 6.67%. Processing is lower in the UK: 2.42% + 25p against 2.9% + $0.30, before VAT.
How do Whatnot's UK sales tiers work?
Your total sales across all categories in a four-week period set your tier, and the tier sets your rate for the next four weeks. The UK steps are £10,000, £20,000, £35,000, £50,000, £65,000 and £85,000. Each category has its own rate at each tier; trading cards fall from 6.67% to 5.25%.
Does Whatnot charge commission on shipping?
No. The commission is charged on the item's sale price only. Payment processing (2.42% + 25p) is charged on the whole order, including the shipping the buyer pays.
What is Whatnot's high-value order rule in the UK?
In listed categories (trading cards, coins and money, comics and anime, toys, entertainment cards, sports singles, bags and accessories, jewellery and watches) Whatnot charges 0% commission on the part of a sale above £1,500. Processing still applies to the whole amount.
How much should I charge to keep a set amount?
Switch the calculator to 'Price to ask' and enter what you want to keep. It finds the smallest sale price that leaves you at least that much after commission, processing and any VAT, at your tier and category.
What does this calculator leave out?
Custom rates for the largest sellers (as low as 3%), promotional rates such as new-seller 0% weeks, the Premier Shop discount that ends on 31 October 2026, and how Whatnot rounds VAT, which it doesn't publish; the calculator rounds VAT on the total fees to the penny.
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Sources
- Source: Whatnot seller fees (UK rate card) (Checked 2026-10-23)
- Source: Whatnot reduced commission on high-value orders (Checked 2026-10-23)
- Source: Taxes on Whatnot commissions and fees (Checked 2026-10-23)
- Source: GOV.UK VAT rates (Checked 2026-10-23)